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Macintosh Tutoring

We like battles between two forces if history has proven anything. We have Coke vs. Pepsi, Uber vs. Lyft, Chocolate vs. Peanut Butter, and so many more that took us to the tech duel of Mac vs. PC. In the 90s, Gates vs. Jobs was fairly hot, but the PC won the desktop war. Macs did not fade into obscurity, but their popularity waned to the point that Jobs lost his job as the CEO of Apple. Years later, Apple made its resurgence through positioning itself in a new way that was different from the professional computing models that other companies put forward. Apple’s new model was around being a lifestyle brand that was meant to focus more on the person at home in their sweatpants than the guy in the suit. The iMac had its moment in the desktop game, but Macintosh computing came back in full force thanks to the laptop industry. These days, Macs are the laptops of the young generation and the need for private Macintosh tutors has grown again to the point that it is relevant. If you are someone that is struggling with Mac products and wants to use their computer better, these tutors are right for you.

This kind of tutoring is not going to be as complicated as the computer science tutoring that you will find in the highest levels of computing. Instead, we want Macintosh tutoring to focus on the people that are going to need it the most, which is likely an older generation of people that are not as used to using computers for every single thing like their kids. We want to make sure that there are no Luddites out there that are still in the dark ages when it comes to computing.

The good thing about the Apple OS is that they do their best to make sure that things are as user-friendly as possible. You are not going to need to immediately download a bunch of anti-virus software and all of the other stuff that you need when you buy a PC. Instead of buying Office, which you can still do, the Apple equivalents of a word processor, presentation tool, and spreadsheet software all come pre-loaded. Macs are also known for being much better when it comes to handling media, like videos, photos, and music.

Part of the resurgence of Apple came from their domination of the portable music market. The introduction of iTunes and iPods made them a music juggernaut, taking down Sony’s Walkman. Although iTunes is shutting down, Apple still has a better integrated music and video player than Microsoft thanks to Apple’s acquisition of QuickTime. Apple also dominates when it comes to media because it comes loaded up with applications like iMovie and iPhoto. Most PCs do not come standard with video and photo editing software, but Apple’s computers all come with a variety of programs designed to help you manipulate media in new and interesting ways. iMovie is particularly useful for getting started with editing videos. There are products that cost hundreds of dollars to edit, but iMovie offers many of the same features and the price is all bundled with whatever you paid for the machine. If these types of software are things that you are interested in, you might want to work on them with your tutor.

People all around are looking for Macintosh tutors near me because they are trying to join the generation of the future and we are hoping to help serve them. If you are struggling with your Mac, give us a call.


Who we hire?


Back in 2006, Apple was in the midst of a renaissance. They were getting ready to really push the new wave of computers that they were launching and they wanted to make a statement about the benefits of buying a Mac. In what is now an iconic ad campaign, Apple hired Justin Long and John Hodgman to play the Mac and the PC. Both men stood in front of a white screen, where you could see their differences starkly. Hodgman, as the PC, was a bespectacled man in a suit, seemingly the nerdy businessman. Long, as the Mac, was wearing jeans, a hoodie, and stylish skateboard shoes, representing the cool, relaxed, relatable friend. Macs were rebranded as the computer for everyday life, where PCs were seen as the business drone’s computer. Those that are creative are encouraged toward the Mac. Whatever you think about the reality of these characterizations, it paints an interesting picture that we hope to replicate when you hire private Macintosh tutoring.

When you sign up for our tutoring, we want you to feel like you are working with someone that is relatable to you, not someone that is in a stuffy suit that is telling you what you think you are expected to hear. You want someone that can relate to you on your level and make you feel like you are just as cool. Part of the identity that Apple created in their ad campaign was one of coolness and that perception is incredibly valuable for them. Because they are seen as the young and cool brand, they can attract more people than the PCs. We want you to see our tutors as what they actually are, people just like you that have the skills to pass along to you to make you better at using your Macintosh computer.

We look for people that are patient first because that is one of the things that you need most in working with people on computers. There are a lot of people out there that are not great at picking things up quickly and the last thing that we want is for the tutor to take the mouse and do everything themselves because they are frustrated. Searching for Macintosh tutoring near me, you want to make sure that you are getting someone that can walk you through at your own, which is why we look for people that are comfortable teaching at all speeds.


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